Andy Bowyer, voice actor, fellow SaVoan, and friend… took me to school this weekend.
Not only did he tip me off to an online resource I’d never seen before, he took it a step further.
In the true spirit of the kind of giving that distinguishes the VoiceOver community, and in a move that shows a creative marketing mind, Andy just launched his E-Learning Narration Tool Kit on the web.
The intro’s, outro’s, tags, and other audio snippets offered in this package may be just what some Elearning producers need for their projects. On it’s own…that’s a useful tool. But think about it…would an Elearning project manager miss the point that Andy is an enterprising, creative, and helpful voice talent that anticipated his needs, and had a handy product in place for free? Probably not.
♦ Might that same project director put Andy at the top of his mental list when he needs help with his next project? Yup.
♦ Did Andy just finesse a free audition in a room with no other candidates? Uh-huh.
I haven’t asked Andy about any of this. He may have had other motivations…but it strikes me as the kind of marketing savvy that we each need to devise to break away from the pack. A voice-over talent’s individual marketing moves will ALWAYS lead to more prospects and opportunities than being a lemming over at the P2P sites. I’m just sayin’.
Oh, and the online resource I’d never seen before? ELEARNING HEROES. It’s an online community forum for elearning professionals, where Andy posted his E-Learning Narration Tool Kit. OK, so it’s not a community for voice-over talent, but if you want to garner Elearning work, wouldn’t you want to hang out in the space where those projects are being discussed?
Check it out, and thanks, Andy, for showing us how it’s done.