VO Leads Through Google Alerts

My daily routine includes sifting through a number of emails sent to me through Google Alerts.  If you are not doing this yet, you should be.  Here’s the link to Google Alerts.

In the spirit of “Google IS your resumé”, you might want to start with a simple alert based on your name.  This has returned to me many many leads on people who’ve said nice things about me that I would’ve had NO clue about otherwise, and for which I can now send a Thank You (read this blog for more on the value of a Thank You).

Alerts are easy to set up, and there are a number of variables that allow you to customize your search:
1)  Results (as in from blogs, discussion, news, video, etc.)
2) Frequency
3) Number

But the biggest variable of all, of course, is the keywords you use.  Admittedly, this is a scatter-gun approach until you can really hone in on terms.  Even then, you can’t avoid some flotsam. For instance, the search term “voice over” resulted in this golden notice on  CraigsList recently:
“…Work from home, all I need is a simple voice over for a 30 second ad. I want someone with that real infomercial voice. This is for an educational project so I cannot pay at all but this will be perfect for your reel. Please contact if you are interested. This has a high chance of going viral….”

Yeah.  Uh-huh.  Avoid such appeals like insurance salesmen.

In other words, even the most pure terms (voice over) will result in crap quite often.  I’ll admit, I don’t always have time every day to review the results, but I HAVE  found gems that led to jobs in these listings.

So what terms to use?  Be creative,but also simple.  Be willing to change the wording, follow some guidelines (links below), and phrases are OK, if you bracket them in quotations.

Naturally, others have devoted a lot of attention to this.  Here are some great links that offer tweaks for optimizing Google Alerts:

Six Google Alert Tips

Maximizing Google Alerts to Improve Your Marketing

How to Maximize Your Use of Google Alerts

Google Alerts, How to Use Them

CourVO

You Are What You Write

Think about it.  If you’re old enough…how much did you write every day BEFORE social media came along?

Not everyone has made the transition to the New Media world with grace.

Yet…in a day’s time, you (1) text (2) email (3) post on FaceBook (4) post on some other social network and (5) create content of some other sort (newsletter,  ad copy, bio, blog, etc.).

In most cases, you don’t have body language, facial expressions, voice intonations, or attitude at your disposal.  You have your keyboard (and maybe some emoticons).

With those limitations, can you afford to be misunderstood?

Right.  This is how flame-wars get started on FaceBook threads between two of the nicest people you thought were your friends.

Even more, can you risk your unique humor with a client prospect?  It works…sometimes.  Nothing ventured, nothing gained, but can you maybe insert the humor in a more diplomatic way, and still be safe?

Consider these two opening statements in an email to a possible client you recently met in a brief encounter at a conference:

Exhibit A:  Dear Joe, It was so cool running into you at VoiceCon…like, I could tell you were the MAN because you were so hard to get to after your talk with that long line of people…it was like, too much! Anyway, I wanted to let you know I’m available to work for you anytime.

Exhibit B:  Dear Joe,  My hope is you won’t mind my calling you by first name, as your talk at VoiceCon made everyone in the room feel like your best friend.  Thanks for that!  I learned a lot.  Your approachability gave me the hope that you might consider me as a possible talent for your company.

Exhibit A shows enthusiasm, and a certain colloquial flair, but since you really don’t know Joe, you run the risk of being too familiar and taking too much for granted with someone who is basically a stranger.

Exhibit B is more formal – yes – but remains in safe, cordial-but-reserved territory that is still universally accepted in the business world between client and prospect.

Here’s my bottom line in the world of written social media-attention-span writing:

The first few words of ANY written appeal are just as important as the first 10-seconds of your demo.

If you don’t grab ‘em at the first opportunity…you’ll not likely keep their attention.

Here’s my “honorable mention” suggestion for writing believable, engaging, humanized messages that get attention (besides spell checking):  PROOFREAD everything you write before hitting “send”.  Even better…set it aside, go do something else, then come back to it with fresh eyes, and read it again before sending.

OK, I just read this blog through about three times, and found two misspellings…and before social media, the only serious writing I did was college essays.

See?  The internet is making us all better writers?

CourVO

Just words?

Have you any clue how important YOUR writing is to your online personna?!

As voice actors, we all appreciate good writing, and well-chosen words.

My TV News  job requires lots of writing, but even more proofreading and re-writing.  Now, mind you…TV news writing is a very specialized style of writing,  not at all like what you’re reading here.

Broadcast script-writing is frugal to a fault.  Time is of the essence, so it lacks any of the depth, feeling, or substance of say, a newspaper columnist (hence the disdain those folks hold for our ilk).

Nonetheless, after 30 years of re-writing other people’s bad copy, I’ve come to what I consider a compromising middle-ground of accepting things that don’t follow Strunk & White, all the way up to what MAY be acceptable to the grammar Nazis.

In my estimation, what you write in public should present with the same sensibility as what you would wear to an important job interview.

Sure you have tattoos on your buttocks that tell your girlfriend how much you like German Shepherds, but do you want your prospective boss to know that?

Until you know your audience, or they know you, it’s always best to err on the side of a slightly more formal, universally-accepted style.

Once they’re comfortable with you, you can use “gonna” instead of “going to”…or ” ’cause” instead of “because”.  Or even beyond that, to emoticons and endearing terms of familiarity (dude!).

['Not speaking here of the incredibly abbreviated and arcane shorthand that's become so popular in texting.  There's a place for that too, and it's...uh...on phones.]

Long and divisive are the debates about maintaining “proper” grammar and purity in the English language, but it never has been proper or pure, and it will continue to evolve.

Yes, we could probably understand someone from the original 13 colonies, but they may have trouble with what they hear in the hallways of today’s High Schools.

But, I digress.  Back to my original proposition: the essence of you will come across in your writing more than anything else in today’s over-social-networked medium.

I don’t really hold it against anyone when I see a misspelling or a lazy prepositional phrase or a dangling participle, but I must admit there’s a part of me that evaluates and sorts their level of finesse with the language AND social situations when I see it.  Is that wrong of me?

I recognize within the first few sentences of most articles whether or not the author is worth her/his salt as a wordsmith.

For instance, my arbitrary grammar rule-book has a hard-and-fast edict about the four “I’s”.

I (me)
imagine
if
it’s

These are words I will never start a story with.  I’ve taken great pains NEVER to use the first-person (I) in starting a blog.  Find one, anywhere in my archives, and you win a gold star.

“It’s” has reached monumental proportions as a starting word in broadcast stories.  That is lazy writing.

OK, I’m getting off into a rant here, and I didn’t want to do that.

Just…know that your words represent YOU online.  Be creative.  Be expressive.  Try to find a different word than “nice” or “very” when describing ANYTHING.

The words you choose to represent yourself are just as important as the clothes you wear, the car you drive, and the way you talk, in revealing YOU.  They represent choices.  Make good ones.

(originally published previously, this blog definitely bears repeating in today’s social media-jacked world, where we’re expected to recreate ourselves through our keyboard)

CourVO

Ah…Friday!

fountain penThis week, I did considerably more writing than voicing.  I didn’t get paid a penny for either, especially the writing…but all is not lost.

Yes, I’m gonna hafta examine my time priorities, but I’m a little drunk on the elixer of reward.  Even after 30 years of composing, proofreading, and editing broadcast news stories, I never really thought of myself as a professional writer.  Now people are noticing.

Blogging is the reason.  You know what they say about the hardest task in writing, is making yourself sit down to compose? It’s true.  Last year, when I set a goal of blogging once a day, no exceptions, I had no idea the dividends it would bring to my writing skills.

I’ve often preached here about the need for voice actors  to have options in as many other money-making endeavours as is possible.  Now I’m thinking about writing to augment my bottom line.  Yesterday, I answered the call from the Mashable website for author/contributors.  The only criteria I did NOT meet was that of having published to a Technorati Top-100 blogsite.  I hope they won’t overlook the Emmy I have sitting on my bookcase.  I’ll let you know what they say, if anything.

In the meantime, it’s back to the studio for auditioning.  Writing is fun, and creative, and fulfilling, but I just enjoy voice-acting too much, to ever let it languish very long.

CourVO

Crappy Copy

Typewriter Voice actors can tell — usually within seconds — whether the copy they're reading is well-written.  An accomplished copywriter stands out above the crowd, just like a seasoned voice-actor.

But SO MUCH of the everyday copy voice actors are asked to read is just…well…crap! 

Often it's written by a salesperson, or a hurried boss, an ad executive, a DJ, maybe a front-office gal.  The copy could be patched together to reflect priorities, not flow, and a universal lament of voice actors is that they're strapped with having to deliver 45-seconds worth of copy in 30-seconds.

Yet, it's YOUR copy to read, and YOU are being engaged by a paying client to deliver it flawlessly, with feeling, and commitment in the time allowed.

What to do?  I mean, after all, there's misspellings, dangling participles, passive voice and cliche's that make you gag!

Some Sugggestions:

1)  Diplomatically ask them if they would consider a couple of recommendations to help the flow, or the pacing, or the "sound" of things.  After all, (you could explain) you do this for a living, and you've come to know what works and what doesn't. 

2)  Ask them:  "Is this what you're REALLY trying to say?"…then say it better.

3)  Swallow your pride, deliver the words as written, send the invoice.

4)  Is an intermediary involved (agent, casting director, subscription service) that may be willing to breach the topic of re-writing the copy?

5) Go ahead and make the changes when you voice the spot, and see if they even notice (sometimes they won't).

6) Argue that you had to drop a word or two to make time (drop the rotten word combinations, or substitute with better ones).

7) Tell the client that you also freelance in writing, and for a small fee, you'd be happy to re-write the spot and submit it to him/her for approval.

8) If you're on a phone patch, the client may agree with you on the spot, that a word combination you substituted for theirs is "better-sounding'

What I'm getting at here is that your overall goal is to show the client that you care about his product as much or more than he/she…if you become a "partner" in that process, if you prove that genuine concern, then everybody is happier, and you've gained a return customer because they see you really care.

They may not show it, but some clients may actually kind of "expect" you to bring some of that understanding of what makes good copy, into the booth, when they hire you.

Then again, some will say:  "JUST READ IT LIKE IT'S WRITTEN, OK?"  Then we're back to #3.

CourVO