The Truth About Social Media…

M…is that it’s as useful as you make it.  Like most other worthwhile endeavours, you reap what you sow… you get out of it what you put into it.

I’ll admit, I was attracted to it ’cause it was a bright and shiny penny back in the early days of FaceBook and Twitter.   Now it’s a cultural tour-de-force, and many fortunes — big and small — have been made on the backs of virtual networks.

FIND OUT TODAY

But it may not be for you.  Today — Tuesday, June 25, 2013 at Noon Pacific Time — I’ll be conducting a webinar about Social Media for voice actors, and I’ve actually got a section where I’ll try to talk you OUT of using Social Media.  There are plenty of time-tested methods for marketing that may be more in your wheelhouse than sending out cryptic 140-character text messages several times a day.

One thing I believe I CAN say with certainty about Social Media is it’s not going away.  Something that resembles today’s Social Media paradigm will be around for quite a while.  So if you’re willing to accept THAT eventuality, and you have some natural curiosity about these new tools… or if you’re already there, but you just want to know how to optimize your time and creativity on social networks, then I hope you’ll join me today.

I’ll be sharing tips on Facebook and Twitter…yes.  But more than that, I have a new-found appreciation for Google that I’ll explain.  I’ll chat about the power of videos on YouTube, the depth of searches on LinkedIn, and why Pinterest has such great promise.

I’ll be talking about hardware and software tools, apps, smartphones, and how to best utilize your time on these networks.  I’ll tell you what I know about capitalizing on times-of-day for your best exposure, and why joining groups on many of these networks is the key to building relationships.

GRADUATE-LEVEL COURSE

My sponsor for this webinar is the well-known voice-actor, coach, and host Julie Williams.  I told her not to refer to me in the promotional material as a “Social Media Expert”.  I know a few things, yes, but as I’ve said here on my blog many times… I believe the highest rank you can attain in this realm is “advanced student”.

So let me be your Social Media Graduate Research Assistant for an hour-and-a-half today at noon, L-A time.  If you truly feel like you didn’t learn anything, I’ll personally refund your money.  But I’ve done a lot of research, and I’m rarin’ to share some new “stuff”!

Here’s the link to click if you’d like to join.  Even if you can’t be with us live at noon PST, go ahead and sign-up.  You’ll get a complete recording of the hour-and-a-half webinar along with my PowerPoint Presentation for your registration fee.  The last half-hour will be Q & A with attendees, and this always prompts some great topics.  As an added bonus, Pat Fraley will be joining us briefly to add some of his wisdom… so excited about his participation!

See ya then!

CourVO

SandBagging

sandbaggingYup, I’ve  been holding back.

Read any of my blogs (including yesterday’s), and you know I subscribe to two hard and fast rules.
1) There are no Social Media experts (only students).
2) Things change so fast in Social Media, you almost can’t keep up.

I share a lot of Social Media stuff on this blog.  I do so because I think this realm of free online marketing is too good to pass up, and because it brings me work.  Voice-Over work.  So while it sometimes seems that I’m not writing specifically about voice overs, I actually am writing about one of the tasks that consumes much of a voice-actor’s time:  online branding.

So, yes, I share a lot…but there’s lots more TO share, and I’m sandbagging for a reason.  In less than two weeks, I’m conducting a webinar under Julie Williams‘ banner.  Julie is a long-time friend, a VO pioneer, and a savvy marketer herself.  She asked me the other day if I would share in julie williams2one of her webinar series, some tips about using Social Media to help VA’s market themselves.

20130529_112948I’ve done a lot of seminars and webinars on this topic.  Just three weeks ago, I was on a panel at APAC (Audio Publishers Association Conference), talking about Social Media Marketing…with Manners.  The room was packed to standing-room-only capacity.  Yes, there’s a hunger about this topic among voice-actors, and I love to share.

But rather than repeat myself at all these seminars, I began “sandbagging”… or holding back a few worthy tips for use in this upcoming webinar.  These are tips that reveal some of the newest features of the social networks that you can begin utilizing in your VO business right away.  I’ll be talking about some of the latest software tools I’ve found, and some new techniques that will help in qualifying some new leads in your search for prospective clients.

You may have already gotten an email blast from Julie about this, and I’ll be promoting it too (without breaking the social media spam rule), but for now, just know that the webinar will be on Tuesday, June 25th at noon PST.  That’s 3pm on the East Coast, and 2pm Central Time.

You can register for this webinar HERE.  ‘Can’t make it on that day, or at that time?  No worries!  Your $47 buy-in grants you the full downloadable recording of the whole hour-and-a-half presentation.  I’ll hold sway for the first hour, and the last half-hour is reserved for your questions.

‘Hope to see you there!

CourVO

 

 

Do Yourself a Favor…

dheere…and spend attend Tom Dheere’s VoiceOverXtra webinar TONITE (12/18/12).

I know it’s short notice, but you can make it right?

Tom is a voice actor like the rest of us…but he’s a successful voice actor ‘cause he’s devised some of the best habits I’ve ever seen for a freelancer in getting new, and keeping steady business.

I’d known Tom several years before I attended his VOICE2012 seminar in 2012. I left the session astounded at the new information I’d gleaned.  If you don’t come away with at least 5 new ideas for marketing and building your business, I’d be surprised.

Tom will give you ideas for good strategies, procedures, plans, and protocols in your daily business that will get you on track for a successful business…and then the metrics to measure your success.

He’ll share marketing systems that work…and how to execute them.

Click here to see the flyer, and to register:  VOICE OVER MARKETING, STRATEGIES AND MEASURING SUCCESS.

As part of the price of admission, you’ll get a full recording of the webinar…so just sit back and listen and learn.

I get nothing for plugging this webinar, I just believe in Tom’s system…and I know you’ll get a lot out of it.

CourVO

Do Yourself a Favor…

dheere…and spend attend Tom Dheere’s VoiceOverXtra webinar TONITE (12/18/12).

I know it’s short notice, but you can make it right?

Tom is a voice actor like the rest of us…but he’s a successful voice actor ‘cause he’s devised some of the best habits I’ve ever seen for a freelancer in getting new, and keeping steady business.

I’d known Tom several years before I attended his VOICE2012 seminar in 2012. I left the session astounded at the new information I’d gleaned.  If you don’t come away with at least 5 new ideas for marketing and building your business, I’d be surprised.

Tom will give you ideas for good strategies, procedures, plans, and protocols in your daily business that will get you on track for a successful business…and then the metrics to measure your success.

He’ll share marketing systems that work…and how to execute them.

Click here to see the flyer, and to register:  VOICE OVER MARKETING, STRATEGIES AND MEASURING SUCCESS.

As part of the price of admission, you’ll get a full recording of the webinar…so just sit back and listen and learn.

I get nothing for plugging this webinar, I just believe in Tom’s system…and I know you’ll get a lot out of it.

CourVO

On The Edge

Time and time again I disavow being an expert on ANYTHING.  I’m just uncomfortable with it.  Maybe…maybe I’m an expert on me…and that’s about it.

I prefer to say I’m a student.  I’m certainly a student of life and people and  relationships.  I have been for 59 years now.

But when people call me a Social Media “expert” or “guru”… I just cringe.  There are thousands of people whose knowledge of Social Networks FAR surpasses my meager skills, and I’m not even sure THEY’RE comfortable being called experts.  People like Brian Solis and Robert Scoble and Chris Brogan.

I don’t think my experience with New Media makes me even uniquely positioned to coach voice actors on FaceBook, Twitter, LinkedIn and so forth.  The things you do to get clients as a freelance photographer, writer, plumber, or car salesman on social networks will work for you as a voice-actor too.

That is the lousiest build-up to a promotional announcement for an upcoming webinar I’ve ever seen.  But at least you can say I’m honest.

Here’s what I will tell you if you sign-up for my Edge Studio Social Media Webinar this Saturday:

  • The over-arching mind-set you must have to create relationships, trust, and clients on Social Media.
  • What and how and when to Tweet.
  • Understanding FaceBook’s ever-changing interface.
  • Using LinkedIn’s powerful search functions.
  • Why you need to join groups on social media platforms.
  • Video. Video. Video.
  • Google Plus, and why you should care.
  • What is Pinterest?
  • Blogging successfully.

Just because I’m not an expert doesn’t mean I won’t talk A LOT about what I DO know.  The above list of topics are but a framework for working through the broad, deep, and tall topic of Social Media.  I’ll fill in lots of blanks, and work from a PowerPoint presentation that will outline all my thoughts.

We’ll leave plenty of time for questions and (hopefully) answers at the end.  The whole thing is scheduled for Saturday, 5-19-12 9am PST / 10am Mountain / 11am Central / Noon Eastern.  Again, you can see all the details and sign-up here:  http://www.edgestudio.com/social-media-marketing-for-voice-over.

C Ya There!

CourVO

Coffee with CourVO

Fellow VO Social Media geeks Terry Daniel and Trish Basanyi several weeks ago resurrected their highly-successful VO podcast series, and renamed it “Voice Over Cafe”.

I was lucky enough to be 3rd on their list of guests, and recorded with them the other day.

We talked a lot about World-Voices.org and the many issues surrounding it — namely the need for, and the help we’re getting in spades to establish a true VO Guild of voice actors and the standards we hope to be able to develop in technical criteria and codes of best practice for the voiceover community.

Here’s the link to our podcasat:  http://epodcastnetwork.com/voice-over-cafe-episode-3/

Trish and Terry are both my partners in a presentation on the topic of Social Media at VOICE2012 at Disneyland next month.  We’ll be covering an all-encompassing view of the top social networking platforms; what it takes to get noticed, and get jobs IN those networks.

Additionally, I’m hosting my own webinar on the topic of Social Media, Saturday 5/19/12 Noon PST for Edge Studio.  Here’s the link to sign-up: http://www.edgestudio.com/social-media-marketing-for-voice-over.

CourVO

Warning: Blatant Plug

If I didn’t have so much faith in John Florian and VoiceOverXtra webinars…
If I didn’t know Bettye Zoller like I do…

….I wouldn’t waste your time with this brief announcement.

In fact it’s ME…I’m the biggest questions mark in Monday, January 9th’s Webinar on VoiceOverXtra entitled A New You in the New Year.  ;-}

Between the veteran wisdom of Zoller, and my quirky mix of Social Media exploration, you will get — if nothing else — in that hour-and-a-half teleseminarm– a wonderful stir-fry of brainstorming that will have you rethinking some old ideas for your VO business, and maybe even inspire you with some new ones.

Bettye will present from her vast knowledge of marketing, agency-representation, coaching, and foreign, as well as long-format opportunities.

Then I’ll present with a number of new Social Media trends and techniques, some recent technological advances, and even a couple of predictions for developments in the new year.

For the rest of the 90-minute session (and maybe even over a little)…we’ll field questions.  Anything’s fair game.

Because of my evening schedule as a news anchor, we’re getting started at 1pm PST / 4pm EST.  The cost is $44, and you’ll get a complete copy of the entire session when you’re done.

I’ve put a lot of research into the elements I’m presenting, and I think you will walk away with tangible strategies.

Thanks, and ‘hope to see you there on Monday, the 9th.

CourVO

 

At the risk…

…of threatening the limits of your patience, let me just beat the drum ONE. MORE. TIME for Wednesday’s 3rd & final portion of the “Super Socials” series of webinars hosted by VoiceOverXtra.

Before you slide that mouse up to click on your next website, let me just offer up a quick “teaser” tidbit of info — a tiny taste of a morsel of information to show you what you will be hearing for AN ENTIRE HOUR during the webinar loosely titled:  “Everything Else” in Social Media…meaning: NOT FaceBook or Twitter.

There’s other social media besides FaceBook and Twitter???!!!  Ho-Boy…is there!  Ever hear of LinkedIn?  YouTube?  Google Plus?  Skype?  Blogging?

OK…TWO tidbits:

TIDBIT #1  How to post your demos on your LinkedIn profile.  LinkedIn is much stronger than FaceBook or Twitter in many ways.  I’ll show you a few.

TIDBIT #2 Why Google Plus is better than Skype for video conferencing.  This is Google’s 3rd atttempt at a successful Social Networking platform, and it’s got Mark Zuckerburg looking over his shoulder.  I’ll tell you why.

HONORABLE MENTION TIDBIT  Many of you already use Skype for an easy phone-patch.  I’ll be going over that, but I’ll also show you how to set-up Skype with your own phone number, so people on a land-line or cell phone can call you on Skype.  The other party does not need to have Skype.

Like I said…there’s much more…pluse we’ll be interviewing the founder and sustainer of VoiceOverUniverse (VU) “Zurek” right off the top of the hour…

Again, here’s the link to sign-up.  It’s Wednesday, August 24th, 2011 Noon PST / 3pm EST.

C ya there!

CourVO

Expert vs. Student

Which one are you?

Oh, you’re an expert?…you know absolutely everything there was, is, and will be about your specialty!  Wow!

  • You could write the definitive textbook, and speak off-the-cuff at virtually any venue on the subject for which you’re an expert?
  • Furthermore:  you obviously feel comfortable with people calling you an expert.  (BTW,  I’m treating the word “guru” synomously, here).
  • You unabashedly accept speaking engagements, paychecks, and invitations to do teleseminars, webinars, and write books in your area of expertise.

I’m being sarcastic and cynical here to make a point.

Later this week, I’ll be contributing my part to a 3-part webinar on the value of social media for voice actors.  I am no expert.  I doubt there are ANY experts in social media, although many like to say they are, in promotional materials.

I more like to think I’m a STUDENT of social media.  It teaches me.  In fact, to my way of thinking there is one immutable word that stands between expert and student.

HUMILITY.

Sometimes I like to think I’m an expert, and then I get blindsided, T-boned, or undercut by someone or something from out in left field that shows me how little I really DO know.  Ever had that happen?  Uh-huh.  ‘Thought so.

So if you are so wonderful that you’ve actually paid money to hear what Terry Daniel, Trish Basanyi and Dave Courvoisier have to say about what they THINK they know about Social Media…then it is my responsibility to do all in my power to tell you all that social media has TAUGHT me.

But expert?  Huh-uh.  Student.

CourVO

More info on the webinar at VoiceOverXtra

 

Next Up….

Terry & Trish in better times

‘Hope you were able to catch Terry Daniel‘s webinar on FaceBook for VO’s last night on VoiceOverXtra’s “Super Socials” series.

Tonite, Trish Basanyi takes the stage, and she’ll be sharing some great tips for finding work using Twitter.

Then, next Wednesday, I’ll be bringing up the rear, talking about YouTube, LinkedIn, Google +, Blogging, and I’ll be interviewing Zurek live.  He’s the founder/sustainer of the highly popular Voice Over online community VU, or VoiceOverUniverse.

There’s still all the time in the world to sign-up, and if you are a SaVoa member, please tell John Florian at the VoiceOverXtra site, and you’re eligible for some SaVoa promotional materials as an extra incentive.

Click here to see all the details of the 3-part “Super Socials” webinar series.

I, for one, am so lookingn forwrard to Trish’s webinar tonite.  Not only does she have more Twitter followers than any VO I know, but she knows how to make hay out of her contacts.  If you’re like a lot of people, and Twitter has you scratching your head, then this webinar is for you.

CourVO