Pro or No?

proThis may not matter to you, and I’m not sure it even matters to me, but the question keeps popping up, and probably deserves an answer for our maturing profession.

What constitutes a “professional” voice actor?

Maybe we fall into another a category with another well-known profession that has absolutely no idea how to answer the question:  journalism.  (hmmm…is the universe trying to tell me something?).  These days, any number of people are calling themselves “journalists”, and who’s gonna prove ‘em wrong?  Bloggers, citizen journalists, paparazzi, videographers, Public relations specialists, social media experts, and others are all verging onto territory traditionally thought to be the realm of journalists.

Raising the Question.

Voice actors struggle with the definition for a lot of different reasons.  For instance, can a part-time VO be a professional?  If you contribute your voice to primarily charitable endeavours are you a professional?  Is a video game voice actor a professional in the same way that an E-Learning narrator is?  Does membership in SAG-AFTRA make you a pro? (I can tell you for sure it doesn’t make you a professional journalist, even though some will tell you it does).

How do you define…

For the purposes of finding a baseline here are a couple of definitions of the word “professional”:

Dictionary.com:  A person who is expert at his or her work.  A person who earns a living in a sport or other occupation frequently engaged in by amateurs.

Wikipedia:  A professional is a person who is engaged in a certain activity, or occupation, for gain or compensation as means of livelihood; such as a permanent career, not as an amateur or pastime.  The term is also used to differentiate from those who are not paid.

Distinctions/Associations

Here’s where the question has come up:  FaffCon, World-Voices, SAG-AFTRA, and any number of online websites (for starters).

In all those organizations, the distinction arose as point of membership, admittance, or passing muster in some way.  At the heart of the matter is the desire, and sometimes the need for “professionals” to have their own standing aside from amateurs or “newbies”.  This is not a class distinction, or a value judgment about someone’s worth or intentions.  In almost every sense, it has to do with efficiency and expediency.

Those who have toiled in the business long enough to have earned professional status by the sheer preponderance of their body of work (if nothing else) will tell you they enjoy the association with others of their achievement level without having to bear up under the tedium of (what to them is) elementary questions and topics.  There is much to be gained from the advancement of notions arrived at by those in the mature stages of their careers.

There is also much to be gained from the association with relative newcomers and experts, too…on both sides.  One, for the fulfillment of mentoring, and the other, for the knowledge gained from seasoned practitioners of the craft…and to do so without necessarily calling it “coaching”.

Workable Words

World-Voices Organization’s Executive Board struggled with the question of professional status for many weeks.  Almost any measure of that standard relied in some part on a subjective value judgment, or a relational vouchsafe.  Those positions are difficult to uphold in a world accustomed to statistical proofs.

On the other hand, if hard numbers are brought to bear…such as years in the business, dollars earned, or number jobs performed also fall short of the true picture of what constitutes a professional.

In the end, WoVO decided to borrow heavily from the determination of a VO professional made by Amy Snively and staff at Faffcon:

FaffCon uses the term “working voiceover professional” to describe someone who’s hired by others to do professional-quality work in the voiceover industry (ex. as a voice talent; audio producer, engineer, or editor; casting director, or talent agent). That is,  being paid spendable money, by non-relatives, to work on recorded, spoken word projects.

If you’re an audio engineer, you’re an audio engineer; it’s probably not particularly ambiguous. But we’ve noticed in the voice talent category, that our intent is sometimes missed. We used to think that everyone agreed on what “working” meant. Oops! Not so much…

To keep the content focused and relevant, we think it’s best to be specific. In the context of FaffCon, we make a distinction between voiceover work and voiceover activity. (But we’re not minimizing the value of any of these activities, of course!) For example:

Voiceover Work: Voiceover Activity:
TV & radio commercials TV promos & movie trailers Audiobook Narration Non-broadcast (Industrial) narrations eLearning Narration for film and TV Professional podcast for client Acting for games, interactive, animation IVR, MOH, and other telephony work Radio imaging X Workout groups Attending VO classes, workouts, coaching sessions Volunteer reading for charity Self-produced projects Auditioning, distributing one’s demos Personal podcasts Fandubs Creating voicemail messages for friends “Vanity” internet radio shows

ALSO:

FaffCon defines a  Voiceover Professional as someone who does work for hire (full or part time) in the voiceover industry (for example, as a voice talent; audio producer, engineer, or editor; casting director, or talent agent).

“Work for hire” in this instance means being  paid spendable money, by people who aren’t relatives, to perform work on recorded spoken word projects.

Please note that there’s an important distinction between voiceoverwork and voiceover activity. Here are some examples to illustrate the difference.

 
Voiceover Work Voiceover Activity 
TV & Radio Commercials Workout Groups
TV Promos & Movie Trailers VO Coaching, Classes
Narration for film and TV Auditioning
Non-broadcast (Industrial) Narration Recording and Distributing a VO Demo
eLearning Recording For The Blind & Dyslexic
Point of Purchase & In-Store Commercials Creating Character Voices
Direct Response (Infomercials) Reading Books & Magazines for Charity
Audiobook Narration Self-Produced Podcasts
Acting for Games, Interactive, Animation Self-Produced Videos
Professional Podcast Performed for Client

How does all this soul-searching, brainstorming exercise in defining a voiceover professional strike you?  Worthwhile, or wasted time?

Does the above definition hit the mark for you, or is something missing?  What’s your definition?

CourVO

Pick me! Pick me!

choosingLegendary is the childhood schoolyard memory of anyone lining up on sides, and getting picked by a team captain.

If you don’t go as a 1st, 2nd, or 3rd seed…let’s face — it you’re just an also-ran…or the wrong captain picks you, and you’re on the “bad” team.

The “cool” kids always got picked first, and everyone wants to be thought of as cool.  The syndrome can last into adulthood.

Approval Addict?

Since voice actors operate on an individual basis 99% of the time, you always get to be “in the game” as long as you’re still earnestly auditioning, marketing, training, and trying.  When the client picks you…then you’re the cool kid…and that’s probably the only approval process that really matters.

Where the ole story of playground popularity seems to arise among voice-actors these days is being picked online.  First, there are all the forums, groups, communities, and  cyber organizations.  Some of them only require a membership fee to be a cool kid (P2P’s?).  But there, you gotta wonder how exclusive or “cool” is the community if all it takes to get in is the price of admission.

It reminds me of the old cliché quote from Groucho Marx who is attributed with saying:  “I wouldn’t want to be a member of any organization that would have me”.

Then, with other communities, all you have to do is sign-up and you’re in!  But after seeing all the ads,  you realize you’re just another set of eyeballs helping to make the creator of the site a little bit better able to sell ads.

I like the method of  The CyberVoices Forum in the UK.  Under their scenario, you apply to access their online forum, and the administrator in turn puts your name before the other members, and you either make it or not according to the response.

The VO-BB is kinda like that, only the Board Czar — DB Cooper — is the sole gatekeeper, and has well earned the right!vo-bb-a

Terry Daniels runs the FaceBook Group:  Voice-Over Pros, and has the goal of allowing only serious and tenured voice-actors with some jobs under their belt.  His criteria is not posted online, but it’s a fairly elite group.  I administer a popular FaceBook Group online, too called Voice-Over Friends.  I’ve vetted every single person as either a voice-actor or producer, or from some other closely-affiliated association (agents, coaches, etc.)

There are quite a few VO-related LinkedIn groups, and there, too, most creators of the group choose to approve all those who petition to get in.

The Grey Areas

Where you start to feel a little anxious whether you’re being picked for the “good team” is with VO associations that purport to qualify you with more formal rules, and those rules are usually stated, and applied assiduously.  SaVoa tried to do that, but we all know what a disaster that became (if you don’t know, PM me, and I’ll edify you).

wovologo for blogNow, The World-Voices industry trade association is also instituting some clearly-stated entry qualifying criteria along with the application.  A team vets the application, and makes a recommendation to the Executive Board, which votes on the recommendation during a meeting.  (Gone are any “certification”, “endorsing”, or “accreditation” protocols).  The process has been arrived at through a grueling, thoroughly transparent debate, and is always open to reconsideration.

Additionally, the highly regarded FaffCon “un-conference” is adjusting the sign-up procedure as a way to seek some fairness in awarding access to its coveted events.  Chief Faffer, founder, and force behind the meet-up — Amy Snively — along with her highly competent staff is instituting what amounts to a lottery-style process for removing the craziness and unfairness of what has become a rush-to-register.

I’m not about to paraphrase the cogent explanation Amy has so well stated on her site:  FAFFCON REGISTRATION CHANGES. Please visit and read, and if you are so-moved, offer comment.  Several have contributed their well-placed thoughts, and all sides have merit.Faffcamp

The new FaffCon registration process does NOT apply, however, to FaffCamp, where there is limited barrier-to-entry, but still some advance rules of registration apply for sake of event-planning purposes.

It’s nice to feel you belong…even nicer when you’ve truly earned that right, and it’s recognized.

Associations don’t create exclusive “online country clubs” for VO’s.  It’s no one’s intent to keep uncool kids out.  They do it to reward those who’ve paid their dues the hard way…not with money — but experience, reputation, and earned relationships.

Don’t worry about being picked for the “right” team.  Work hard, practice harder, find success…and “cool” will find YOU.

CourVO

Accredited by SaVoa?

Then please contact me.

or Dan Lenard, or Rob Sciglimpaglia, or Dustin Ebaugh, or Chris Mezzolesta, or Andy Bowyer, or Rowell Gormon…..for news that you will want to know about.

If you are a member of SaVoaPro.org, please search your email for a notice.

If you are a member of the SaVoa FaceBook group, you might check there for the same notice.

My cell:  702-610-6288

My email:  courvo@courvo.com

 

CourVO

 

 

VO Scholarship

MCA-I is an organization familiar to many a voice actor.  It stands for Media Communications Association – International, and likely there’s a branch near you.

VO Peeps may also be a blog you’d also recognize.  It’s authored by SoCal’s Anne Ganguzza.

Well, MCA-I and VO Peeps…along with VOICE2012 (stay with me here) are collaborating to offer the first annual Career Education Scholarship Fund.

According to Anne’s blog:  “The Program provides  both need and merit-based scholarships to working voice-over artists, as well as those new to the business. Scholarship Awards may be given on a cash basis,  or in the form of product and/or educational services useful to a VO Professional.  The First Annual Scholarship will be awarded on May 15 to one deserving Voiceover professional and will consist of: One Full VIP registration for VOICE 2012! June 13-16, 2012.”

This event is seeking both applicants and donors.  I don’t see a downside, actually…somebody who really needs it gets a pass to VOICE2012, and you have the reassurance of knowing you helped a fellow professional.

Be sure and follow all the links in this article to get the facts.  Our thanks as well to James Alburger and Penny Abshire, too, for their donation of a pass to the VOICE2012 event to make all this possible.

Read Anne’s most recent blog about the scholarship for further info and links.

‘Love it when things come together like this!

CourVO

 

Synthetic Voice: Revolutionary or Repugnant?

C3POThere’s been a lot of traffic recently on a forum populated by AudioBook readers, bantering about issue of computer-generated voices.

That topic is traditionally disdained by a group so dedicated to the finer nuances of a good read. These are serious audio-book listeners who celebrate the various human narrators, and the interpretation each one brings to a narrative.

But something new and improved has surfaced, and it’s making some converts even among this hard-core group of those favoring the real human voice.

So listen to the samples at LOQUENDO and then I’ll finish up below.  It’s an international site, so you have to scroll down to hear the US/English samples.

——————————

So….whadya think?  I agree, it’s the best computer generated voice I’ve ever heard.

Much of the give ‘n’ take on this forum moved into the realm of where the artistry is in this sort of software solution…and how would the audiobook publisher business model change.  Beyond that, the discussion also addressed who has rights, and what is the revenue stream.  Can a programmer replace a narrator?  How labor-intensive and artistry-intensive is that?

This hard-core group of audiobook aficionados, agrees this is the best “fake” voice they’ve heard, but also agree it’s not there…yet.

Which, of course prompts the question: “When?”.

Text-to-Speech and voice recognition programs (eg. Dragon Naturally Speaking) have always been reliant on complex formulas or algorithms that incorporate the finer points of artificial intelligence.  They’ve steadily gotten better with each new jump in computer speed and function.

It’s likely that we’re not far from a computer-generated voice accomplished enough to satisfy a sector of buyers who aren’t as discerning as the audiobook group mentioned above.

So now, I’ll state the question that has already likely bubbled-up in your own mind:  “Is this likely to hurt yet another sector of jobs/clients now available to us as voice-actors?”

Your thoughts?

CourVO

Bergen + SAG = the right combo

bobbergenThe ever-helpful, funny, talented and knowledgeable Voice Actor Bob Bergen is getting serious about serious things.

Union representation.

Doing it right.

Saying goodbye to politics-as-its-been-done-heretofore  among gifted, earnest, union-represented artists.

Read below to see his appeal for your vote, and for good common sense.

CourVO


Subject: TO LA SAG MEMBERS

Hi all!

If you are not a SAG member in Hollywood, feel free to disregard.

If you are, please read!!

By now you all should have received your ballots for the SAG election.

PLEASE vote now!!!  And please spread the word to every fellow Hollywood SAG
member you know!

I’m running for the board on the U4S slate, and I’m asking for your vote.  I’m
#58 on the ballot.

I’ve been asked why I’m running.  I’m running because I need to at least give
this a shot.  I never want to be one of those who just complains and never tries
to do something about it.

I’m sick and tired of actor vs. actor, union vs. union.  As long as we allow a
situation where one union competes with the other we are sunk.  We are a
laughing stock.  And our rank and file is fed up!

I don’t blame them!

For several years our board room has consisted of ego and politics, clouding
any possibility of leadership and progress.  The blame game has got to stop!  It
is not them vs. us.  We are one!  The fiasco of this last theatrical contract
has hurt us all.  The current leadership at SAG looks everywhere to point blame
except the one obvious place, which is the mirror.

SAG should never have allowed AFTRA to negotiate separately.  SAG blamed
AFTRA, the studios, producers, etc., for an AFTRA ratified contract that they
found inferior.

And it was!

But good leadership, good business strategies should have been able to clearly
see that allowing a sister union to negotiate separately you risk the chance of
being undercut by an inferior contract.  A good business person does whatever it
takes to prevent this.  That takes leaders who are able to check their ego at
the door and work together for the good of all.

For 30 years we have been able to do this.  We succeeded in doing this with our
recent commercial contract.

This is a business.  As a member of SAG I think of myself as a shareholder in a
corporation called Screen Actors Guild.  And as a shareholder my CEO and  board
members failed me.  Instead of blaming the competition and the state of the
industry, the proper thing to do is analyze what THEY did wrong, not HOW they
were wronged!

Our current leadership makes decisions without playing devil’s advocate, or
having back up plans.  The rank and file was advised to turn down our agent’s
request to own studios and corporations.  We were advised that it is not good
business for our agents to also be our employers.

This I agree with!

Our agents were asking to own a percentage of corporations.  Not 100% ownership.
They wanted a partnership, a percentage.

Again, SAG advised against this.

But they had no back up plan.  So, the rank and file followed SAG’s advice.  The
result?  We have no franchise agreement with our representation.  AFTRA does,
but SAG does not.

Many years later, it’s business as usual with our agents.  They’ve realized that
they can successfully conduct business without a franchise with SAG.

They can also now have a 100% ownership of any studio or corporation if they so
desire.  Not a partial or percentage ownership, but they can own outright if
they wish.

Our current leadership had no back up plan in the event of this.  Just like they
had no back up plan in the event AFTRA negotiated a lesser theatrical deal.

We have been the victim of failed strategy, after failed strategy, after failed
strategy.

Mistakes have been made by BOTH unions!  I want to preserve our pensions, health
benefits, and residuals.  There is no way of doing this with union vs. union.

We must work together.

Bob Bergen

Don LaFontaine Voice-Over Lab

joeJoe Cipriano writes to invite:

SAG Foundation
is holding a Garden Party Fundraiser to benefit the initiation of a voice-over lab addition to the SAG Actors Center in Hollywood in the name of the guy who started it all:  Don LaFontaine.

Click HERE to see the invite and more details.

CourVO

Rehashing Union Questions

‘Might want to mosey on over to Taji’s Voice Emporium today if you’re considering the pros and cons of union membership.

Click HERE to read his article: “State of the Non-Union”.

CourVO

SIGjpg2bigger

SaVoa Listing Demos

savoa The Society of Accredited VoiceOver Artists (SaVoa) is augmenting the listings of its members to include an audio demo.

SaVoa is one of the best efforts I’ve seen yet to bring legitimacy to the community and the business of voiceacting.

To become a member, you are evaluated on the sound you produce from your studio by a panel of peers.  A membership lasts two years. (I’m SaVoa # 07041 – not that the number has any significance, really)…and requires a token fee.

At this point, about the only bragging rights you get when you are granted a membership is the shield-looking logo that you can post on your website, your blog, your signature…wherever you want to draw attention to the fact that you’re a serious professional in the business of voice acting….oh, and you get that number designation.

I’m proud to be a member, and to be associated with other like-minded talent in this industry who are trying to raise the level of quality to a new standard.  It’s not perfect, but it’s a perfect time to make this stand for the benefit of our careers and the future.

Click HERE to go to the new webpage SaVoa has set-up to provide information and get going.(no I haven’t done it yet either!)

CourVO

When To Hire Voice Overs For Marketing and Sales Business Projects

NEVERBLUE Somebody who gets it! 

NEVERBLUE is all about affiliate marketing. 

Don't ask what that is.  I haven't quite figured it out yet. But I know some people swear by it. (someting about getting rich repping other people's products on your site…kinda like franchising online)

Here's their pitch: "Neverblue is a premier global lead generation network that delivers
millions of profitable customers to clients from all over the world.
Experience better affiliate marketing.
"

OK, that clears it up.

But Neverblue has apparently figured out that voice actors actually have value, and in THIS blog, they lay out several scenarios in which a smart person would want to hire a voice actor for professional product.

They make pretty good sense.  'Might even be worth a cold-call?

CourVO