Eleven LinkedIn Leads

Time and time again I get questions about LinkedIn.

People gush over on FaceBook, and they play on Twitter, but they just aren’t sure WHAT to do with LinkedIn.

Like the other popular social media platforms, LinkedIn has been smart about constantly morphing their platform to accept new trends.  In that sense, LinkedIn encourages a lot of interaction and inter-relations between it’s members…and it pays to stay abreast of their tweaks.

But make no mistake about it, LinkedIn is the more serious sibling of the Social Media family…and LI does much to encourage and strengthen that reputation.  No other Social Network gives you the deep and wide search tools that LinkedIn offers.  The other huge strength of LI is its groups.  If you’re not maximizing your 50 possible group subscriptions, you’re not taking advantage of one of its richest features.  And here’s the thing…while you may want to add the various popular VO groups to your list…make sure to join some other groups where you might make relationships and find work (i.e…audio professionals, e-learning groups, audiobook publishers, etc).

Below is a list of 11 sites I have built-in to my Google Reader list for LI tips.  I try to visit most of them several times a week for tips.

1) http://linkedintelligence.com/

2) http://www.chrisbrogan.com/five-things-to-do-on-linkedin/

3) http://www.linkedin.com/groups/Leveraging-this-group-LinkedIn-open-3341869.S.86266352

4) http://www.socialmediainformer.com/2012/linkedin/social-media/

5) http://linkedintelligence.com/smart-ways-to-use-linkedin/

6) http://www.cio.com/article/697424/5_LinkedIn_Tips_for_Career_Success_in_2012

7) http://linkedin.alltop.com/

8) http://www.booleanblackbelt.com/2012/01/how-to-see-full-names-of-3rd-degree-connections-on-linkedin

9) http://www.chrisbrogan.com/power-up-your-linkedin-profile/

10) http://blog.linkedin.com/

11) http://imonlinkedinnowwhat.com/

CourVO

 

Should You Embrace Branch Out?

The notices just don’t stop coming.  I delete scores of them every day from my email.

Is BranchOut really the LinkedIn of Facebook?…and what exactly does that mean, anyway?  I’m skeptical, but also interested in any legitimate and well-orgainzed online site that allows me to market my services.

Disclaimer:  I’m on Branchout (I guess)…but I really have no idea what that means, so I set out to find some resources that can help you and me decide if it’s worth it to invite others, fill out the recommendations, and whether it can actually help you find work.

When you log into the BranchOut website, you enter your Facebook log-in, and alla sudden you find yourself on the FaceBook BranchOut page (it’s a FaceBook app).  Alternatively, you can just search for BranchOut while you’re on FaceBook, and end up at the same place.  I find that confusing…but it’s a non-issue, really.

BranchOut (the service just celebrated it’s one-year anniversary) is one of those online sites that requires you to build your own profile by hooking in other people.  The easiest way to do that is to open up one of your email addresses and start sending wholesale invitations.  BranchOut makes this easy, and that’s why you’re getting so many mentions in your email.  Once the buzz gets going, people are like lemmings, joining ’cause it’s easy, free, and they don’t want to miss out.

Then, to “complete” your profile, you need to offer recommendations (endorsements) of others, and collect badges.  The reward system urges you to make it to 100% completion of your profile.  Great!  Now what?

BranchOut claims to be: “… the largest professional networking service on Facebook. Hundreds of thousands of people use BranchOut to accomplish one of the following important tasks:

  1.  Create a safe and professional profile.
  2.  Search 3 million jobs and 20,000 internships.
  3.  Get sales leads, top candidates, and interviews.
  4.  Build a powerful network of professional connections.”

You can find their helpfiles on the site itself.  BranchOut’s FAQ PageBranchOut also has its own blog.

OK, all find and good, Dave, but what does it DO??  I was afraid you’d ask that.  So I did some more digging, and found a pretty good, recent article by someone who writes for entrepreneurial women.  Among her discoveries…BranchOut has: “…A super cool new feature allows Facebook Business Page owners to add a jobs tab from BranchOut that shows jobs you are running ads for on the site.  Great connection tool.”  OK, that’s legit, I guess.  See the rest of the article, complete with a YouTube video on Decisive Minds.

What else?  I went looking some more and found lots of other articles…but all were part of the BranchOut website or help files. 

In fact, most of the 3rd-party articles about BranchOut start out like THIS blog…wondering exactly what BranchOut does.  The Next Great Generation website actually comes closest to offering a fairly objective summary.

THE BOTTOM LINE

BranchOut is a nascent FaceBook app with a nebulous idea, and a slick interface, trying to decide what it wants to be in the competitive world of online business relationships.  Whoever’s running the show keeps tweaking (not a bad thing), and obviously people ARE making connections there.  Can you get VO work from this site?  Probably, if you work it long and hard enough.

My advice.  Once you get signed-up and complete your profile, start clicking on every last thing you can find on the page.  In other words, do a discovery for yourself.  You may be pleasantly surprised, or you may find you’ve wasted your time.  Like most other Social Media sites…you need to find your threshold of participation to determine your Return-On-Investment of time.

Let me know what your experience on BranchOut has been like.

CourVO

 

5 Reasons Why VO’s Should Use Google+

Take Twitter, FaceBook, YouTube,  & FriendFeed, and integrate them with a host of free Google apps… then stir in some creative new organizational designs, and some Skype functionality, and you have the new Google+.

This is the internet giant’s third and best attempt to be a Social Media player.  (The others, were — forgettably — Google Wave, and Google Buzz, now both discontinued).

Officially called the Google+ project, and still in limited Beta, “G+” as it’s coming to be known, is available to private individuals on an increasing basis, now, if you can get someone to invite you.  Send me your (preferably Gmail) email at [email protected], and I’ll send you one.

In the first two weeks of limited membership, G+ has grown to 10-million members — mostly guys, geeks, early adopters of Social Media, and no business accounts.

While FaceBook is not shaking in it’s boots at those numbers (FB is closing in on 800-million),FB  CEO Mark Zuckerburg is noticeably silent on the upstart social network (BTW, he IS on G+ and has more followers than anyone…even more than Google’s founders).

NO MINUSES
Google+ developers obviously did their homework, and the platform had a host of polished features right out of the chute.  Google employees are visible everywhere on the site, and are listening.  In fact, you could almost think they’ve been assigned as monitors of the site to help answer questions and concerns.  They deny that, saying they’re only proud of the new project, and want to make it successful.  Either way, there are daily tweaks and improvements to the site — many from the suggestions submitted by new members.

At the bottom of this blog you’ll find a bunch of links I’ve been collecting to give you a lot more hints and tips to make your Google+ experience easier.

You may wonder whether another Social Network would be of value to you when FaceBook, Twitter, LinkedIn and YouTube are challenging enough.  That’s a  fair question, and one only you can ultimately answer.  There’s only so much time in the day, so G+ may be just another time-suck OR the perfect combination of features that you’ve been looking for to best utilize your time in Social Media.  I wouldn’t mislead you on this… G+ is worthy of your evaluation.  Just remember, it will require some effort to get things as you like them…which can foster a “start with a clean-slate” attitude — OR — a “here we go again!” roll of the eyes.

5 WAYS TO APPLY G+ TO YOUR VO BUSINESS

1)  Near-perfect format for furthering the conversation.  G+ has a timeline like Twitter, without the 140-character limit.  Not only that, you don’t have to go digging for others’ responses and your comments…all those are just stacked below your original post in chronological order (a la FaceBook).  Furthermore, unlike FaceBook, you can go back and edit your original post all you want.  No more of that “OMG, I typed the wrong word…delete the post….and post again.”  Even more, you can choose whether to even allow comments to your post, or whether other can re-post it!  Lots of options for engaging…and engagement is the new buzzword in social media.  Without engagement, you’re just blowing hot air…and no one wants to listen to a blowhard.

2) Pictures, Videos, Links, Geo-Location.  G+ just makes it easier to include all this in your posts.  For instance, while FB lets you add pics, vids, or links to your posts, G+ automatically connects to your Picasa photo library, and lets your choose your uploaded pics (not on Picasa?…you’ll want to be with G+…it’s free, and Google has big plans to build new features into this picture-sharing service very soon).  Geo-Location?  Not everyone wants to be nailed on a map, but this can come in handy…and that’s a feature FB does not have.  And when it comes to linking your videos to a post, don’t forget Google OWNS YouTube, so you know that’s gonna be a cinch!  G+ also lets you upload pics and vid from your phone (so far, only Android).

3) Circles.  The most noticeably different feature on the G+ interface is CIRCLES.  It’s an easy concept to grasp.  As you add friends, you drag and drop their profile into categories or “circles” designed and named by you.  I have a circle for people I know in Vegas, VoiceOver, Social Media, Family, and so forth.  Great.  Now what?  As you post, G+ gives you ultimate control over who sees your message.  The default is “public”…but the decision can be yours to only send the message to your family…or to all your friends in VoiceOver…to several circles at once…or even one individual.  Imagine how this may work in your favor to get the word out to all the people in your “Clients” circle when you need to tell them something like you’ll be gone for the next two days.  Instant newsletter!

4) Google Integration.  In case you haven’t noticed, Google is coming on strong.  Its integrated suite of online tools is growing, and finding influential partners.  Just the other day, Box.net announced its already successful service will be shared with Google Docs.  Google will be weaving their many apps into Google+ in ways that will make your mind swim.  Look for the G+ interface to be seamlessly integrated into Google Docs, YouTube, Maps, Google Reader, Google Analytics, Picasa, Google Translate, Calendar….OMG…I think you get my drift.  In this sense, Google has it all over FaceBook, which has to go out and curry or even pay for these relationships with other providers, and the integration is not always pretty.

5)  Hang-Outs.  Talk to 9 other people from any of your circles in real time, with video and sound… instantaneously.  Skype and even Fring offer this, but it costs.  With Google, it’s just another free feature of the platform (built on their Google Talk technology).  It works.  It’s easy.  It’s addicting.  During the session, you can type memos to anyone in the Hang-out, and all of you can simultaneously watch videos or share information that any of those attending want to call-up.  Hang-out is getting probably the most positive feedback from early adopters, and this may also be one of the key features you can incorporate into your VO business.  Collaborate in real-time together with your client, your agent, your editor, your producer, and another talent on a shared project, and it’s not just a phone call…you can see all the nuances of body language during the Hang-out.  I’ll let your imagination run with this one.

Honorable mention:  Development, 3rd-party software, apps, and free plug-in contributions were immediate, helpful, free, and innovative.  More stuff is coming out by the day…Chrome extensions, widgets for WordPress, methods for porting over your contacts from FaceBook, add-ons to the interface.  In other words,  geeks have spoken, and they’re enthusiastic.  They like the direction Google is going here, and there appears to be tons of support in the online and social media community.

Caveats:  Google is carefully controlling their baby.  No business accounts (yet), no open advertising or promoting allowed.  There have been a few application glitches, but they seem to be mostly minor and quickly fixed.  No add-on applications like FaceBook’s rich offerings (yet).  This means — for instance — that your SoundCloud app doesn’t work here…but you can still post a link to your shared Sound-Cloud mp3′s.  No Groups…a feature I find quite worthy on FB.  I don’t quite see how “circles” offers the same functionality.

In short, G+ is quite engaging (engagement…remember?), easy-to-use, enabling, and just…fun!

Below, now, my aggregated list of G+ online articles that help explain a lot of the detail and offers a few add-ons.  Let me know of other resources you’ve found…or tips and tricks that I’ve blatantly missed.

CourVO

Google+ Grows Quickly

The Great List of Chrome Extensions for Google+

Collaborative Google+ doc – Online guide

Official Google+ Project Support

Google+ Statistics

The Best Google+ Tutorials

Why Bloggers Should Consider Engaging on Google+

Inside Google+ – How the Search Giant Plans to Go Social

The Google Cheat-Sheet

5 Chrome Extensions that Improve Google+

How to Make a Google+ Desktop App

How to Upload iPhone Photos to Google+

How to Get Your Own Google+ Vanity URL

How to Import Your FaceBook Contacts on Google+

Google+ WordPress Plugin

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Part III, Your VO Social Media Plan

Repeat after me:  Voice Acting is a business…Voice Acting is a business…Voice Acting is a business.

Yeah, it’s a fun business.  There are real ego-boosting moments.  It’s performance, it’s technology, it’s rubbing up against Hollywood.  All that.

But above all, it’s a business.

Getting down to…er…BUSINESS

Self-styled Social Ecologist Peter Drucker was famously attributed with saying:  “…the purpose of a business is to create a customer…”  Notice he didn’t say: “grow” the business, but “create a customer.”

Uh-huh.  What exactly does that pie-in-the-sky gobbledygook double-speak MEAN, Dave?   It means you better give some serious consideration to what you will be doing for roughly 80% of your time in this business:  marketing, sales, finding a need to fill, convincing the prospect you can fill that need, and then providing customer service better than anyone else at a competitive price you can live with and still feed your family.  THEN you can get behind the mic.

Where Social Media Fits In

So you’re willing to spend most of your time finding clients, and not just play around in your studio.  Great!  You’ve found the financing, sketched out a business plan, read Peter O’Connell’s Voice-Over Entrance Exam, and perused through all the links on my blog article:  Advice for Newbies, part II (just making sure…if you’re an experienced VO, and just want the Social Media tips, skip that last part).

Yes, Dave…I’m ready to do the work.  How can Social Media help me?

You’re alive at the right time in the history of humankind.  The kind of marketing tools that Twitter and FaceBook and YouTube provide have NEVER been available before in history.  They’re FREE.  They reach more people than you could handle if just 1% of them offered you a job.

Great.  But how do I find them?  Well, some of them will come to you in time by doing your social networking right, and that’s Part IV tomorrow.

The Holy Grail of Leads

But how to actively seek out qualified prospects?  There’s a free social media tool for that, too, and it’s called LinkedIn.

Using their basic free membership, and working its deep, broad, and advanced search tools, you can find more names, addresses, descriptions and information about specific companies seeking voice talent…or studios who use voice talent than you can possibly contact for the rest of this year.  For a mere $24.95/mo you can upgrade to a “business” account and have access to even more extensive resources!

I’m not going to do a step-by-step tutorial right here…that would be an insult to your intelligence, because you’re smart enough easily navigate the intuitive and rich LinkedIn interface and make your own way.  Right?  I kid, but seriously…it’s not hard, and I don’t want to (1) give away too many of my secrets, nor (2) limit the unique style YOU will develop in mining the deep veins of golden prospects on this social media site.

Nonetheless, watch the video below I put together about a year ago on this very subject.  It’s still totally germane to this topic.

CourVO

Part I, Your VO Social Media plan

Each day this week, I’ll contribute a new blog article in a 5-point plan to benefit your VO business in the Social Networks.

This is not daunting, nor difficult.  It will require some time, esp. if you haven’t started yet, and it WILL require the real YOU to step forward.  Not some proxy personality.  Social Media is nothing if your contribution does not reflect a genuine you.  That’s the whole idea: be real — warts and all — so the actual person online becomes the trusted you — and the trusted you gets jobs.

800 lb. GORILLA

No wonder the Winklevoss twins wanted a piece of FaceBook.  It’s the monster on the block.  One of these days, it may go the way of the Atari, but right now there is no Social Media presence without it.  Sign up, and enter a profile.  It’s free.  Put up a picture.  Fill out the personal information to the extent  your comfortable, and take the time to configure the settings so people can see you or not see you according to your wishes.  Browse around.  Personally, I find FaceBook to be a non-intuitive interface, but it’s deep and broad, and it changes all the time.  The more time you spend here, the more you’ll understand it.  But above all, respond and contribute to whatever conversation you decide to be part of.  Be businesslike if you’re constructing a business page, but be you.  Be friendly if you’re doing a personal page, but be you.

THE BIRD

Even FaceBook is looking over it’s shoulder at Twitter.  Just about everyone from Microsoft to Google has been rumoured an attempted buyout of Twitter.  Twitter confounds lots of people.  I get that, but once you try it a little, you’ll at least see its value.  Twitter is also free.  Sign-up and fill out your profile.  Be honest, but maybe a little mysterious or provacative.  Or not.  Your choice.  Above all, be brief (you HAVE to be).  Put up a picture, not an avatar.  Don’t change the pic a lot.  Let people get used to who you are.  Include the URL to your VO site.  Now—->  start “tweeting”.  Again, be serious, mysterious, fun, zany, mad, or not.  Just be genuine.  Retweet other’s posts.  Include links.  But don’t spam, and don’t waste people’s time.  (I’m being purposely brief…a primer on how to do Twitter this is NOT).

VIDEO

YouTube is the second biggest search engine on the planet..which means the top two are both owned by Google, ’cause Google owns YouTube.  YouTube keeps breaking records.  A couple of months ago  it had–over 2 billion video views per day; over 35 hours of video uploaded per minute (Source: YouTube Statistics: 25 Jawdropping YouTube Facts, Figures & Statistics http://www.reelseo.com/youtube-statistics/#ixzz1OTt8XS7v)

God knows what it is today.  As much as you may hate appearing on camera, these are trends you just can’t ignore.  At least set up your account.  Use your Google username and password.  It’s easier that way.  DON’T start browsing videos.  You’ll end up like my daughter who spends 28 hours a day laughing at stupid cat videos.  :)  See what other people are posting.  Most of it is junk.  But people are watching.  Just think how many hits you’ll get if you practice a little, and put up something compelling.  See my site:  http://www.oncamtips.com for help.

THERE’S MORE

I’m going to suggest LinkedIn as honorable mention here.  Some would put it higher than YouTube.  It deserves it’s own blog article (I think) for the rich mining you can do on the site for companies (Studios!  Agents!  Prospects!) and people.  I’ll just say please sign up (again: free) and start your profile.  Put up a smiling but mostly serious bio pic, and start seeing who else among your friends are on the site.  You’ll be surprised.  There are thousands (yes, thousands) of voice-actors on LinkedIn, even if they don’t want to talk about it. You can be on as many as 50 groups.  Join some…especially Ed Victor’s “Working Voice Actor” group, and my “Setting VO Rates” group.  Send out invitations.  Write and seek recommendations to your profile.  Use the extensive tools to research potential leads here…that’s what this site is all about.

OK, that’s the basics.  TOMORROW:  Part II of your VO Social Media Plan will help you strategize your overall approach.  Why are you on Social Networks?  What is it you want to achieve?  What part of my VO business can most benefit from a Social media Plan?

CourVO

51 New Media Resources U Missed?

That’s where this article comes from, then refers you to a ton of other great resources.

My favorite: 7 Tips for Launching a Successful Podcast.

Check it out. Not everything on this list is a gem, some are rhinestones, but even rhinestones can be shiny if you polish ‘em.

CourVO

URL: http://mashable.com/2011/03/26/digital-media-resources-…

…for Social Media Doubters

In case you haven’t come out of your studio in the last 3 weeks long enough to watch the news…Egypt had a revolution, and it will never be the same.

Wael Ghonim, a Google marketing executive for the Middle East and North Africa almost single-handedly prompted the overthrow of an entrenched 30-yr-old dictatorship with his laptop and Social Networks.

That’s an oversimplification, of course, and yet his actions are credited over and over and over again as the catalyst.

Social networks — yes, Twitter, FaceBook, and YouTube — are history/world/cultural game changers.  Personally, I predict even more such revolutions, possibly China.  Even that mighty closed, communist society is finding it hard to quiet the persistent and irrepressibly democratizing nature of the internet.  It’s like bed-bugs.  You just can’t eradicate it/them.

…and once a repressed people get a taste of  freedom…there’s no stopping that either.

I know every generation thinks this… but in our case it’s true:   We live in a turbulent era of cultural, political, and technological upheaval.  I personally find it an enthralling time to be alive.

What does this all have to do with Voice-Over?  Just this:  the next time a member of the VO community comes and asks me whether it’s REALLY worth their while to consider harnessing Social Media for their business.  I’m just going to say:  “Didja hear about Egypt?”

No more derision for Twitter as confusing and self-serving…this is a government-toppling tool.  Don’t tell me  FaceBook is for cheerleaders and housewives to share gossip:  the site was intrinsic in starting a revolution.  People died.

No, you aren’t going to topple Yemen with your tweets, but you can build a mighty-fine marketing machine with these networking tools…AND THEY’RE FREE.

CourVO

Do What Works, Drop What Doesn’t

What works for your doesn’t always work for me…and vice versa.

A comment on a VO forum recently noted that when seeking freelance VO jobs, it’s all about relationship.  He said that FaceBook, Twitter, and LinkedIn was a time-suck, and “if you can’t get on the phone and sell yourself and work a lead, offer solutions and say two simple words: “Thank you.” It ain’t never gonna happen.” (names omitted to protect the innocent)

Two observations:
(1) I agree.  It’s all about relationship…and you HAVE to remember the thank-you’s.

(2) But…the phone calls have never worked for me, and Social Media does.  Does that make my opinionated friend right, and me wrong?  Nope.  It’s just that he forgot the difference between people.

Building relationships happens on many levels.  At some point I might just pick up a phone and suss-out a job, or seal a deal…but my PREFERRED method is to work that out on digital paths of communication — Social Media.   You might find that odd, as I am a person who has made a career out of  persuading viewers on TV through personal appeal — my voice and my image.  But I’m also a geek, and a half-way decent writer, and the greater challenge lies for me in working the internet.  Plus I hate cold-call rejection stats.  Roughly 1% of those bring fruit.  To me, THAT is a time-suck.

DO-IT-YOURSELF

Recently, I also was approached by another voice actor who realized she had neglected Social Media entirely as part of her marketing plan.  She wanted to know if I could “just do it” for her.

My answer was that I’d be happy to walk and talk her through the technical set-up of the social media sites…and that I could consult with her on preferred methods of effectively promoting oneself on those sites.  But overall, I told her, it IS about building relationship, and that would require her constant personal attention, and there would be no substitute for HER participation in that formula.

I appreciate both these instances of  “finding what works”.  I wish I wasn’t so bad at overcoming the objection, and handling rejection.  I’d love to have been born with a creative promotions and marketing gene.  I wasn’t.  But I have other talents, and I have to go with what works for me.

What works for you?

CourVO

Gist for Gmail

There must’ve been a time when I used email without Gist…but now I can’t fathom it.

Even better, now Gist is available for Gmail…great combo!  (It also works stand-alone from the gist.com homepage, and with MS Outlook).

I’ve blogged about Gist before.

Gist works alongside your email and gives you instantaneous  news, social profiles and automatic updates for all of your contacts.

If you consider it an important plus to know all you can about a VO prospect, client, peer, new contact, or if you’re just nosy…Gist is a must.

Get the Gist extension for Google Chrome or Flock.

Get the Gist plug-in for FireFox.

Gist for Outlook.

Gist also works with iPhone.

You’ll come to think of it as essential equipment, believe me.

CourVO

Edge Studio Launches Social Media Campaign

As you may know…I’m kinda partial to New Media (Social Networking and Social Media) as an adjunct to my voice over business.  Not only have I developed an incredible network of friends and associates, but I’ve also grown my business through an online presence.

That’s why I’m particularly pleased to see Edge Studio move aggressively and charitably into New Media with a big upcoming announcement.

Gladly, they’re making it a move that includes a beneficial relationship with the Recording for the Blind and Dyslexic Organization…fitting to match readers with those who are challenged in that area.

I’ve been lending some nominal help to the management and staff at Edge in suggesting ideas to help in this launch.  It didn’t take much.  Edge already has an incredible online presence in the form of their website.  It’s a veritable treasure trove for voice actors, and keeps getting better all the time.

In the last month or two, though, I’ve met a number of times with owner David Goldberg, and their astute  Social Media Director Vanessa Richardson, to consider possible courses to a higher online presence, especially in FaceBook and Twitter.  The result of all our brainstorming is the announcement you’ll see below.

I hope you’ll contribute to this great idea, while at the same time helping this NYC-based voice over fixture become a little more present in a growing medium.

Please take the time to read the announcement below, and consider contributing.  The link to Edge Studio’s new FaceBook page.

CourVO

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