Using Twitter’s new “Related Headlines” Feature

twitter-cMonday, Twitter added a new feature to it’s service called “Related Headlines”.

There are two motivations for this development:

1)  Twitter is trying to get more people to embed tweets in their website
2)  Twitter is trying to automatically provide context to popular stories

Let’s face it, Twitter is quickly becoming the breaking news outlet of choice, but there’s a lot of flailing around, much misinformation, and often, finding a news tidbit is kinda like jumping on a moving speedboat as it passes under the bridge your standing on.

Related Headlines should help put those tidbits into context.

Their announcement on Monday:  “Starting today, you will see a new “Related headlines” section on Tweets that have been embedded on websites. This section, which you can view from the Tweet’s permalink page, lists and links to websites where the Tweet was embedded, making it easier to discover stories that provide more context.”

Open up a tweet by clicking the  miniature time stamp in the upper right corner and you see a list of web stories in which that tweet was embedded…plenty of them have not been embedded, and therein likes Twitter’s gambit with “Related Headlines”.

Embed a tweet by clicking “more” on the bottom right corner of the tweet on your twitter homepage.  The embed code is right there.

Drop that embed code onto your website.   Here’s an example of a tweet about VoiceOver Virtual I’ve embedded in this blogsite:

If the above tweet WAS embedded somewhere, the “related headlines” would appear in the bottom of the tweet as you see in this example when Jason Collins tweeted about his “coming out” in the NBA recently.

twitter-related-headlines
Those links at the bottom reflect websites where Jason’s tweet was embedded, and places where you can go to see more information about the story.

Once I publish this blog, the tweet I embedded above (in theory) should show up in “related headlines” when someone clicks on the details of the tweet.

Yeah, I know…this can kinda be hard to get your head around…and Twitter is already confusing to a lot of people.

HERE’S HOW I SEE USING THIS TO YOUR ADVANTAGE IN VOICE OVER LAND:

Drive traffic to your site when people embed your tweets in their blogs and websites.  How do you achieve that?  By doing what you should ALREADY be doing on Twitter:  writing tweets that contribute information, include links, fresh content, and news…so people will WANT to embed your tweets.

Alternatively, you can embed your own tweets or other viral and intriguing tweets onto your website or blog, and Twitter will automatically create a “related headline” link TO your site.

BTW, that’s one of the criticisms of this new plan of Twitter’s.  Plenty of people would like to be able to choose the contextual links related to their tweets, but right now, Twitter does this for them related to the embed code.

Want more information about this development?  See links below:

http://www.techhive.com/article/2046987/twitter-s-related-headlines-find-the-stories-behind-the-tweets.html

https://blog.twitter.com/2013/new-headlines-feature-offers-story-behind-the-tweet

http://venturebeat.com/2013/08/19/twitters-new-related-headlines-feature-adds-more-context-to-tweets/

http://techcrunch.com/2013/08/19/twitter-related-headlines/

http://mashable.com/2013/08/19/twitter-related-headlines/

CourVO

Comments

comments

freesound

FreeSound

My wife is having heart surgery this morning, and there was lots of preparation in advance of the procedure, so this is a short blog today. 'Came across an interesting site called FreeSound. From the website: Freesound aims to create a huge collaborative database of audio snippets, samples, recordings, bleeps, ... released under Creative Commons licenses that allow their reuse. Freesound provides new and interesting ways of accessing these samples, allowing users to: browse the … [Read More...]

friendly persuasion

5 Ways to “Turn” A Producer

We’ve talked about this.  All the best laid plans of ipDTL, and Source-Connect NOW, and SoundStreak, and even Skype will be for naught as long as the big guns decide they’re gonna hang on to their ISDN until the TelCos come over and rip the copper wires out of their wall. It’s not that they’re […]

audiotx stl-ip

Uh-Oh…Here’s Another One!

Let’s recap.  ISDN is dying. IP-based technologies are scrabbling to fill the void ISDN will leave behind. Top contenders in this space are: ipDTL Source-Connect NOW SoundStreak Skype Another possibility that hasn’t done much with their patented technology is ConnectionOpen. That’s about it. Just yesterday ipDTL upped the ante by offering enhanced features, and a […]

EWABS

Don’t Miss EWABS’ 3rd Anniversary, Monday…

…At least not if you want to hear the answer to the question I posed late last week on this blog:  “SourceConnect NOW…Free?” The response to that mention of “free” was viral!  Source-Connect is up to something, and EWABS is the perfect place to make a big announcement about their pricing. ‘Hard to believe that […]

competition

Source-Connect NOW….Free?

No other question dominates discussions about the recent spate of ISDN-replacement technologies:  How much will it cost? Kevin Leach at ipDTL has tinkered with his subscription fee a little since the first release.  SoundStreak offered their service at no cost for the longest time.  Now that it’s out of Beta, it’s STILL free for talent…but […]

bizcard

It’s In The Cards

Business cards are like FAX  machines.  No matter how advanced the rest of the world gets, those two business left-overs just. won’t. go. away. It’s OK… when the grid goes down because of Iranian or Russian hackers, we’re gonna be glad we hung on to SOMETHING from the physical world.  :)) I’m actually on the […]

newsletter

Constant Contact Alt?

What do you use for sending out newsletters, tracking email lists, and handling CRM? There are plenty of products that offer simple-to-full-spectrum features in this online space.  And that full spectrum includes the price they charge for it. Am I wrong in thinking Constant Contact and MailChimp have risen to the top of the heap? […]

groups

Groups are Gold

There is a point of diminishing returns in creating meaningful relationships whenever you become part of a population that’s too big. For that reason, FaceBook Groups and Google Communities, and Twitter Lists, and LinkedIn Groups are where the real action is. Even the Voice-Over Friends FaceBook group that I administer (now 1300+ members) remains fairly […]

chuck&stacey

It’s All About Relationship….

…and an occasional selfie. Some weeks are busier than others.  This one was a blur.  Luckily, smartphones are handy, and well, you know how that goes.  We take pictures of ourselves with friends, ’cause we want to remember the moment, and savor it later.  I’m grateful for that this week….because of the blur, the timeline, […]

source-connect now

Interview with Source-Elements’ Rebekah Wilson

As voice-actors, we get used to being regarded as the lost stepchild of target marketing.  For some reason, musicians, broadcasters, and audio engineers are pursued as viable product-purchasers, but not voice over talent. What do they think?….we make our own microphones, pre-amps, and DAWs? That thought finds refinement on the NAB exhibit floor.  Vendors do […]

ipdtl-a

ipDTL’s Kevin Leach at NAB

My dogs are tired. Walking the floor of the NAB exhibit hall requires stamina, a plan, and a good pair of sneakers.  Without the plan, you need a GREAT pair of sneakers. Luckily, without planning, I ran into plenty of help.  Mike Laponis and his twin-brother-of-different-mothers Tim Keenan walked up to the Source-Connect booth while […]

skype-c

Skype Goes Pro Audio: What This Means for VO’s

Sure, everybody loves to bash Microsoft, the most recent owner of Skype…but the truth is, the lion’s share of Skype employees live in Luxembourg, and the development team is mostly in Estonia (the birthplace of Skype).  That’s hardly a typical Redmond-based mishandling of some browser brouhaha.  Skype is one of the smartest things MS did, […]

nab2014

NAB Week in Vegas

The National Association of Broadcasters hits town this week. Broadcasting?  I thought broadcasting was dead…taken over by the internet, tablet computers, Netflix, and Twitter. …and yet, there it is, the National Association of Broadcasters convention…among the top-5 best attended conferences in a town that hosts the biggest international conventions anywhere on the globe. The event […]

googleplus

Put Your Demo on Google+

How many times have I said lately, that Google + is the future of Social Media?  I might even be right!  :) SoundCloud is also a form of social media that is ascending to a safe place as the de facto program for embedding or linking to audio (much as YouTube serves that purpose for […]

msoffice

MS Office on your iPad/iPhone

Digital tools are so important to voice-actors. You will not win or lose a voiceover audition based on having MS Office on your iPhone or iPad (or not), but as you know, tools can come in mighty handy in your workflow, and in a pinch.  The RIGHT tool can be a lifesaver in a panic.  […]

Add Comment Register

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>