A long-time, well-established voice actor many of you affectionately know, is giving me permission to tell his story of buying Twitter ads. He’s OK with my using his name, but I think we’ll just call him Basil Humphreys.
Basil is not the kind of guy I would’ve pegged for buying Twitter ads. He’s plenty smart, but was not someone who was utilizing social media all that much. He did, however, have a healthy curiosity about its potential.
For the longest time Twitter made money in ways that ran counter to it’s Social Media brethren. Namely, they really HAD no monetization. The social network was wildly popular almost right from the start, and Venture Capital investors were scrambling to give them money, so they were not hurting. But they weren’t really SELLING anything. Signing up was free, and it was the 3rd-party applications — using the Twitter Application Program Interface (API) or the Twitter raw data – that were cashing in. All those months and years, really, Twitter remained aloof to raw capitalism.
Finally (and you heard it first here on Voice-Acting in Vegas) Twitter started selling ads: May 7, 2013 Advertise Your Voice on Twitter. Thousands of people (not necessarily voice-actors) dived in. The results were mixed. But like most advertising, it’s how you use it, who you’re targeting, and what you hope to get out of it.
I’m not sure Basil had all that figured out when he began his Twitter Ad campaign, but it did bring immediate results, and he was excited. Here are some excerpts from his first excited email to me in late July:
So it ended up costing a couple of hundred dollars due to my marketing choices but I feel I certainly got my money’s worth.