Still…it’s nice to have a starting point, a reference point, a standard of some sort, and yes, the union rate sheet is one of those standards.
While you’re encouraged to devise your own formula, there is not shortage of available rate sheets for voice over talent. I’m listing 20+ sites below that will give you a starting point. I’ve visited and qualified each of the following links:
AFTRA Union Rates (scroll to bottom of page for links to Radio, TV, etc)
Edge Studio -NYC
Animated VoiceOver Rates from Alliance Online
INDIVIDUAL VO Talent EXAMPLES/RESOURCES:
Arielle Delisle - Having the Guts to Charge a Fair Rate
Paul Strikwerda – 10 Consequences of Predatory Pricing
Richard Heathcote (UK)
Todd Shick (Canada)
Dulcet Tones (Australia)
Do you have any other resources you’d like to share?