Last night’s teleseminar with Edge Studio’s “Talk With A Pro” series was packed: the full allowable 100 callers. And here’s the funny part: I was the ‘expert’!!! It’s hard for me to get comfortable with that moniker…partly because I make fun of the ‘expert’ title as an over-used, undefinable, and inflated handle that so many in social media claim.
But apparently there IS something to show for the countless hours I’ve spent online.
The callers could be loosely herded into 3 categories from what I could tell by the questions (IMHO):
1) Those who are neophytes and have yet to understand the value to their VO business of using Social Media site.
2) Those who have launched their profiles and accounts with social media sites, and wonder: ”Now what?”
3) Those who have launched their profiles and accounts with social media sites, and say: “So what?”
For category one, I say: Social Media is a FREE marketing tool that will help raise awareness of your brand online.
For categories two and three, I say: ”Be yourself”…nothing more…nothing less. It’s easy, ’cause — after all — you’re you. And most of you are decent, hard-working people who aspire to excellence in your craft, and honorable relations with your clients. Relate to people on FaceBook, Twitter, LinkedIn, etc., as your genuine self — remarking on other’s posts, paying forward helpful tips, and building your strengths — and you will find success on Social Media sites over time.
I could go on and on with do’s and don’ts, trends, methods, and “best practices”, but it boils down to being interactive and social. Those of you who are not particularly social, well…these sites allow you to fake it better than if you were in person at the water cooler engaging in awkward shoe-shuffling conversations.
A complete audio copy of the session can be found — probably sometime late Thursday or early Friday — on the Edge Studio website HERE.
For those of you who were on the call…thanks for being good listeners and supportive.
Let me know if I can be of further help in any way. Don’t hesitate to visit the site http://www.SocialMediaVO.com for further information.