You’ve heard me mention John Pozadzides in my blog before…most recently here.
John’s been in town for a PhotoShop conference, and writes about his experiences (one story is unbelievable – no, I take that back – BOTH are). His blog is ALWAYS worth the read. See OneMansBlog.
We met for dinner Friday and the conversation was – as usual – quite edifying for me. I’m preparing another presentation on New Media for an internal group at the TV station, and since John’s fingernail clippings contain more knowledge about Network marketing than the sum total of my over-rated knowledge about this subject, I listened intently (shoulda taken notes).
I’ll spare you the long version, but a summary of the core message is one all Voice-actors…indeed…all people can benefit from in their relationships…especially the online kind.
So how much do you really care about building a relationship (as in: client relationship)? If the answer is that you care a great deal, then you will take the time to do the things that people who care about each other do. You create a conversation. You take an interest. You inquire about things in their life that matter to them. You keep track. You remember important details. You do a little homework. You engage and keep engaging. ‘Next thing you know…you have a friend, not a client.
I first met John when I made a troubleshooting call to Woopra. John is the one of the FOUNDERS of Woopra, and yet, he dug in, solved my problem, and kept the conversation open through the ensuing months. He’s engaged, involved, and wants to know what’s happening with me. In a sense, he practiced what he preaches ON ME, and I am one of the beneficient outcomes of the application of his principles. Even though in my case, his expectations were dashed (heh)… he hung in there.
Like, I said, read his blog, and you’ll see the essence shine through of the guy everyone knows as John-P.
CourVO





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