What’s Old is New

Having gorged myself at the buffet of bloggers…grokked with geeks, and soared with social-networkers for the last few days, I can tell you my head is full.

…Full of a marketing miasma the likes of which only a handful of people on the planet can truly decipher, and then only after a couple of martinis.

Beginning with the Consumer Electronics Show (CES), continuing with WordCamp, and ending with Affiliate Summit West (all held in Las Vegas within the last 6 days), some of the best, most energized and internet-hyped minds in existence have networked and talked and Twittered themselves into a frenzy.

Honestly…the pace of technology stirring a mish-mash of communication, relationships, and innovation is spawning so many possible potential parallel universes that we'd need a fourth sequel of The Matrix to unravel the thread.

I think.

This happens.  Creativity evolves past the normal/typical/usual out of sheer boredom, and embraces new techniques that in turn prompts a pathway back to what is a set of absolute truths that started it all.

Without outsmarting our best minds, I humbly submit the following four foundational concepts of good business practices that I've gleaned from my sensory-overloaded time at Vegas conferences.

i)    BE HELPFUL
ii)   FORM MEANINGFUL PERSONAL RELATIONSHIPS
iii)  CONSISTENTLY PROVIDE GENUINE VALUE
iv)  CREATIVE CONTENT IS KING

(addendum: from Guy Vaynerchuk's speech Monday: "…but marketing is Queen, and the Queen rules the house…")
(addendum X 2 = follow your passion)

OK, I guess that's actually 6 things.  Like I said, my head is full.

But seriously, the best minds now are espousing what have been bedrock business commandments from time immemorial.

Want to be a successful voiceover artist?  Form helpful and meaningful personal relationships with clients and peers while consistently providing genuine value in the form of creative content.  Then market the hell out of it.

Without even knowing it, just following my passion has led me to the doorstep of that mission statement.  Sure there are details.  But you can get mired in those.  Keep the view high.  Focus on the passion, and you'll find the rest of the stuff falls in step nicely.

Here endeth the lesson for the day.

CourVO